s01e02 — Middle Class Taste

The middle class is highly stratified.

Only those who join it just want to buy the most expensive mega-famous brands that they can afford. To make it clear that I'm not wearing a nouveau from the bazaar, but a Prada. Everything is perfect, everything is designed, not a speck of dust, not a single superfluous thing. The most important thing is to be the first to get something that is just starting to be fashionable.

Then comes the phase of obsession with everything organic, handmade and vintage.

And not for the first generation, based on being integrated into the world of culture and art, the horizons of an educated person. Do you remember this from Proust? Gauguin loved this combination. I bought this in Scotland.